General Background

Diversion, a unit of Hearst Business Publishing, Inc., has been published since 1973. Although there are more than 200 publications that are distributed for free to American physicians, Diversion has always been the market leader among those that serve the non-clinical side of their lives.

Editorial 

Diversion is a travel and lifestyle magazine edited for physicians. Editorial coverage offers an eclectic mix that speaks to the reader as a person with a wide range of interests beyond medicine. Regular features include stories on domestic and foreign travel destinations, discussions of food and wine, columns on cars and sports, guidance on gardening and photography, and information on investments and finance. Respected writers pinpoint quality and value in their areas of expertise. The editorial tone is both authoritative and entertaining, with more than a touch of humor. Medical meetings and conventions are covered in a monthly column. Various contests and interactive departments are included monthly.